Discover the reasons behind the affordability of NOW Essential Oils, and learn how they manage to maintain the delicate balance between quality and pricing. Dive deep into their sourcing and production process and debunk common misconceptions about what makes an essential oil expensive or cheap.
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Understanding Essential Oil Pricing
Essential oils are extracted from various plant materials like flowers, leaves, and roots. The cost of producing essential oils can vary greatly depending on factors such as the plant type, rarity, harvesting methods, and extraction processes. Some oils can be expensive due to the massive amount of plant material needed to produce a small quantity, while others can be affordable thanks to large-scale production methods.
NOW Essential Oils: The Brand
NOW Essential Oils is a brand by NOW Foods that focuses on providing good quality essential oils at affordable prices. The company was founded in 1968, and since then has gained a following among essential oil enthusiasts who appreciate their commitment to quality and affordability. But how do they manage to keep their prices low without compromising their products’ efficacy and safety?
Sourcing and Quality Control
One of the main reasons NOW Essential Oils can keep prices low is their careful sourcing of raw materials from established producers. By working with trusted suppliers, they ensure that the plant materials used for their essential oils are of high quality and ethically harvested.
In addition, NOW Foods employs a team of scientists who rigorously test their essential oils for purity and identity. They employ a range of analytical techniques, including Gas Chromatography and Fourier Transform Infrared Spectroscopy to verify the essential oil’s composition. This helps them maintain a level of quality assurance that is important to their customers.
Economies of Scale
Another factor contributing to their affordable price point is their large-scale production methods. NOW Essential Oils invests in high-capacity equipment and refining processes that allow them to produce a high volume of essential oils while maintaining consistency across batches. This enables them to pass on cost savings to their customers, making their products more affordable than smaller-scale producers.
Minimal Advertising and Marketing Expenses
NOW Essential Oils is known for keeping advertising and marketing costs low, which allows them to reduce overhead expenses and prioritize spending on their products’ quality. They rely on word of mouth and happy customers to promote their brand instead of spending large sums on advertisements. This approach directly benefits consumers by keeping prices affordable.
Why Are Now Essential Oils So Cheap Example:
Comparing the prices of two similar essential oils can help illustrate how NOW Essential Oils maintains its affordability. For example, consider Lavender (Lavandula angustifolia) essential oil, which is one of the most widely used and popular oils in aromatherapy. A 30 ml bottle of NOW Essential Oils Lavender oil costs around $23, while a similar volume of Lavender oil from a smaller, boutique producer could cost $35 or more. The price difference can mainly be attributed to NOW’s sourcing, large-scale production methods, and minimal marketing expenses.
Now that you have a better understanding of why NOW Essential Oils are so competitively priced, it is time to explore their range of products and enjoy the benefits that come with high-quality, affordable essential oils. Share this article with friends and family interested in aromatherapy or essential oils, and don’t forget to check out the other helpful guides on Oshu Oils. Curious to learn more about the world of essential oils and how it can enhance your well-being? Visit our blog at Oshu Oils and discover the endless possibilities waiting for you.
